イメージヴィジュアル
IMAGE by: YOBEK
ファッションブランド「トゥデイフル(TODAYFUL)」を手掛ける吉田怜香と、スキンケアブランド「ファチュイテ(FATUITE)」の藤井明子がコラボレーションし、シームレスセルフケアブランド「ヨベク(YOBEK)」をローンチした。商品第1弾としてボディウォッシュ、ハンドウォッシュ、トートバッグを用意。公式サイトで販売している。
ブランドの立ち上げは元々知り合いだった2人が、赤ちゃんから大人まで、年齢、性別という境界線を作らない、シームレスなプロダクトを追求したことからスタート。“ヨベク”とは韓国語で余白を意味する言葉の発音から着想を得てブランド名に採用した。「余裕は生まれるものだが、余白は作るもの」という思いから、プロダクトを通じて「日常の心地よい余白」を提案していく。吉田はブランドのクリエイティブディレクター、藤井はプロダクトディレクターとして、互いの知見を持ち寄りながら商品を開発。構想から2年を掛けローンチした。
ADVERTISING
デビューアイテムとなるボディウォッシュ「スムースボディクレンザー」(400mL 税込5720円)は、泡立ちがよく赤ちゃんにも使える肌あたりの優しさを追求。樹木と調和するような、ほのかなフローラルが奥行きのある香りに仕上げた。ハンドウォッシュ「メロウハンドウォッシュ」(400mL 同5280円)は、濃密な泡でありながら泡切れがよく、すっきりとした洗い心地。落ち着いたウッディベースに調和する凛としたフローラルの香りを採用した。そのほか、雑貨としてブランドロゴの刺しゅうをあしらった「トートバッグ」(同3080円)を展開している。
プロダクトデザインは、どんなインテリアにも調和しやすいミニマルなテイストに仕上げた。フォーミュラとあわせて、年齢・性別に捉われずに使いやすい世界観を追求したという。
今後も、シームレスなブランドの軸をブラさず、ライフスタイルに寄り添うさまざまなアイテムを展開していく予定だ。
■ヨベク:公式サイト
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-013-5dda8138-fa52-4b5c-928e-4bcb67fecb3d.jpg)
イメージヴィジュアル
Image by: YOBEK
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-042-d8b07563-e576-4d61-9601-ee87bc919b6d.jpg)
スムースボディクレンザー
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-047-80fb1211-11d8-4d5a-b654-005e25545126.jpg)
メロウハンドウォッシュ
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-051-7c8e1718-44ea-4792-afa5-a7ac819da0f1.jpg)
トートバッグ
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-052-298b3db0-3a48-4843-8614-19b7f8028b5b.jpg)
トートバッグ
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-053-6ccd5513-23ab-44d9-b111-33a117d50ec7.jpg)
トートバッグ
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-054-23e2b3da-19b4-4add-88db-9838be8b71de.jpg)
トートバッグ
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-055-0db82ec7-f904-4689-8db2-c4a0424d42c6.jpg)
ディスペンサー
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-066-92c449f6-5a74-4173-9e15-3271f4bd914d.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-067-9e0122ae-37c0-43ca-a31f-28a23359a1fd.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-068-07a06530-e903-466d-9a2f-3d65569d8a4a.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-069-5def8240-e7f1-4bca-b7ac-e7acde571ac7.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-070-732d1da8-fd80-425a-8756-bb906e9358cf.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-071-5b48db86-96d8-4cc2-8ac0-f47dd09b1ee5.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-072-750b85a3-0d1c-4385-8ed8-5c6ac43186d8.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-073-fc911ff6-d84e-4391-ba2e-ac8fe26b4d45.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-074-8a9bca7a-3752-42fd-b09d-a116ea0fc449.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-075-59b631ee-7340-4075-8c4c-56fc26cce246.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-076-6df2e757-ca18-41be-82f9-aaa571554dc3.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-077-9788704d-6ad5-46b7-ba29-08c6a320c083.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-078-3f59fce6-ff53-46fa-a40e-7e25d2c8620b.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-079-0e001bd1-c2ce-4453-bf4f-e0a8423b159b.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-080-7f856b38-cfa0-40c6-bc22-20410798a84e.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-001-27958a30-735c-4c2f-b7fb-9c826ef068e4.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-002-d14fed4a-7327-4c2d-986a-5d5ba101d41b.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-003-0d4f5ce5-0138-4ccb-be05-00edb92ec8f7.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-004-0b5510cc-58ff-4239-8a5e-714ca3ca7d0a.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-005-d1f56099-182e-4341-bc18-5747eed1549e.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-006-1076c40c-3e37-4c0f-9b01-28afb2666c6e.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-007-774cdf02-0601-4658-839c-0141fe7dc35a.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-008-5c882eeb-1cb2-4742-b208-48abc4b06de5.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-009-6f7187eb-a59f-4f87-b7e7-ae174f38bfdc.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-010-cd44db2a-9015-408f-a776-ad37cec360d7.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-011-36b736b5-6d0c-4859-817a-90f4734272fe.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-012-fd8e979c-e955-47ef-820a-1dd0d77242c7.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-014-e94e8a23-2a0a-4c1c-98c1-3bf36c10a3a3.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-015-841ad1a1-7174-4a16-b3b7-196653507c74.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-016-3c9ea4b0-b452-46ad-90db-d9b006758c61.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-017-99ce4bad-d9a3-4af3-8022-bb122e16d029.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-018-b7d06b63-5a45-42cd-b09b-5d1e10c652dd.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-019-fb9e6fed-ef6a-4950-b42c-69eb9b0c6d19.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-020-b99e14ef-a9d3-44cc-a5de-8faa4c336889.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-021-297c2ec9-1950-4027-af57-daaff033d35f.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-022-c919efaf-4baa-4ad7-9cae-5c4a2c9b6fb5.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-023-aa4115dc-88a6-48fc-8996-3f9d792b9abc.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-024-d2ea26c4-59e1-4c8a-85e9-1c54dcf73a02.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-026-6e1c387f-3cf8-4eac-babd-d485f1f0efd8.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-027-717ee7b8-ba7c-42a3-9174-051e2e62504f.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-028-1b27d664-4657-4597-be25-bf9b1273138c.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-029-df401939-a095-4480-9bde-d66614f13908.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-030-99053a1b-dc48-4001-ab1c-3e4fb20d3096.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-031-fc7c62ee-6b63-4cfc-8588-186060101bc7.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-032-c0ee9cd5-409d-4145-869b-9ae1093e9329.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-033-50ba01e2-e0de-4d61-ade3-de9b991dd19b.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-034-817b4514-0eac-4743-b628-4d241a238630.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-035-9485415a-9fec-4ed6-9853-fe39ec169109.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-036-61e47b80-731b-4189-83fe-6e482efae2ec.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-037-67822d85-9688-4b8f-ae57-efbf351a4c0c.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-038-336bcde1-6380-4943-9de0-1d867e68515b.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-039-376f265d-7645-4c94-9e58-d87b67b45965.jpg)
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2024/04/yobek-debut-040-aedeb4a6-fb81-430b-99d4-03be5b7bde59.jpg)
ADVERTISING
RELATED ARTICLE