「イヴ・サンローラン・ボーテ(Yves Saint Laurent Beauté)」が、新リキッドファンデーション「オールアワーズ リキッド」の発売を記念し、ブランド史上最大規模のグローバルイベント「YSL BEAUTY ZONE」を開催する。5月25日から伊勢丹新宿店本館1階ザ・ステージを皮切りに、ジャパンアンバサダーのJO1との大型プロジェクトなど、オンラインとオフラインを融合したさまざまなコンテンツを用意する。
イベントのテーマは「PUSH THE BOUNDARIES - 今、ビューティはパワーになる。」。オンラインでは三越伊勢丹オンラインストア「ミーコ(meeco)」からサテライトオープンし、6月1日にYSL BEAUTY公式オンラインブティックでバーチャルイベントをスタートする。オフラインは伊勢丹新宿店で5月31日まで開催後、6月15日から6月21日まで阪急うめだ本店、7月6日から7月12日までジェイアール名古屋タカシマヤのイベントスペースでYSL BEAUTY ZONEを行う。オフライン3会場限定で、一部の製品のパッケージにオリジナルデザインをプリントする特別サービスなどなどを展開する。
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一方、オンラインでは6月1日からスタートするバーチャルイベントのコンテンツの一部先行体験を可能とし、プレイリストの作成や、オリジナルデザインの限定壁紙などをプレゼントする。そのほか、オン・オフラインでファンデーションやリップなどの先行販売アイテムなどを揃える。
ジャパンアンバサダーのJO1との大型プロジェクトは、第1弾としてエクスクルーシブなシークレットライブに招待(ミーコで15人、伊勢丹新宿店で15人)する。そのほかのコラボレーションについては後日、詳細を発表する。
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Image by: YSL
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「オールアワーズ リキッド」(SPF39・PA +++、全10色、税込各7260円)
Image by: YSL
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2022/05/2guealin20220517-2-1.jpg)
「オールアワーズ リキッド」(SPF39・PA +++、全10色、税込各7260円)
Image by: YSL
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2022/05/ysl20220518-7.jpg)
パッケージにオリジナルデザインをプリントできる体験コンテンツを用意
Image by: YSL
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