![落合宏理が出掛けたパッケージデザイン](https://fashionsnap-assets.com/asset/format=auto,width=1200/article/images/2022/11/familymart-20221115-001.jpg)
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IMAGE by: ファミリーマート
コンビニエンスストア「ファミリーマート」が、モバイルアクセサリーのパッケージデザインを刷新した。デザインは、「コンビニエンス ウェア(Convenience Wear)」を手掛けるデザイナー落合宏理が監修。11月15日の今日から、全国の約1万6500店舗のファミリーマートで販売している。
新たなパッケージでは、使用用途ごとにUSBケーブルやコンセントのカラーリングを統一。iPhone用にはネイビー、Android用にはオレンジ、マルチ/充電器本体にはイエロー、イヤホンにはシルバーを採用し、売り場での分かりやすさとデザイン性を追求した。一部のパッケージには再生プラスチックを40%配合し、紙部分には古紙比率85%の再生紙を使用。従来品に比べて年間で約1.6トンのプラスチック使用量を削減する見込みだという。
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アイテムは、新パッケージを採用した従来品のほか、限定色のクリアライムを採用したライトニングケーブルをラインナップ。価格帯は税込1380〜3780円。
![アイテムイメージ](https://fashionsnap-assets.com/asset/format=auto,width=1088/article/images/2022/11/familymart-20221115-006.jpg)
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![アイテムイメージ](https://fashionsnap-assets.com/asset/format=auto,width=1088/article/images/2022/11/familymart-20221115-009.jpg)
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![アイテムイメージ](https://fashionsnap-assets.com/asset/format=auto,width=1088/article/images/2022/11/familymart-20221115-010.jpg)
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![アイテムイメージ](https://fashionsnap-assets.com/asset/format=auto,width=1088/article/images/2022/11/familymart-20221115-011.jpg)
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![アイテムイメージ](https://fashionsnap-assets.com/asset/format=auto,width=1088/article/images/2022/11/familymart-20221115-012.jpg)
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![アイテムイメージ](https://fashionsnap-assets.com/asset/format=auto,width=1088/article/images/2022/11/familymart-20221115-013.jpg)
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限定カラー「クリアライム」のライトニングケーブル
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![落合宏理が出掛けたパッケージデザイン](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2022/11/familymart-20221115-001.jpg)
イメージヴィジュアル
Image by: ファミリーマート
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![落合宏理が出掛けたパッケージデザイン](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2022/11/familymart-20221115-002.jpg)
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![落合宏理が出掛けたパッケージデザイン](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2022/11/familymart-20221115-003.jpg)
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![落合宏理が出掛けたパッケージデザイン](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2022/11/familymart-20221115-004.jpg)
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![落合宏理が出掛けたパッケージデザイン](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2022/11/familymart-20221115-005.jpg)
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