炭酸ガスパックが人気のサロン専売美容ブランド「エニシーシリーズ」が、ブランドアンバサダーに俳優の中川大志とモデルの辻元舞を起用した。中川が化粧品のアンバサダーに起用されるのは初めて。5月20日の今日から、2人が出演するテレビCMが放映される。
エニシーシリーズは、スキンケアやメーキャップアイテム、ボディケアなど美容系商材を扱うリズム社が2017年に設立。炭酸ガスで肌に程よい刺激を与えて潤いやハリを与える「グローパック」をはじめ、洗顔や化粧水、保湿クリームといったスキンケアアイテムを展開しており、美容サロンのみでの取り扱いでありながら、美容家を中心にファンを増やしている。
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アンバサダーに就任した中川についてブランドは、「どんな役を演じても際立つ美しさをもつ中川さんは、ブランドが目指す、老若男女問わない自由な美しさを表現できる方」だと評価。また、美容に関してジェンダーフリーの時代に変化している中で、男性にもスキンケアに挑戦して欲しいという考えから、起用を決めたという。なお、辻元は2019年から同ブランドのアンバサダーを務めており、今回で3年連続での起用となる。
■リズム:公式サイト
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