![](https://fashionsnap-assets.com/asset/format=auto,width=1200/article/images/2020/10/gu_mask-018.jpg)
高機能フィルター入りFASHION MASK
IMAGE by: GU
UPDATE
【2020年11月13日追加】「高機能フィルター入りFASHION MASK」の発売日が11月27日に決定。ジーユー全店とオンラインストアで販売する。
「ジーユー(GU)」が、機能性とファッション性を兼ね備えたマスク「高機能フィルター入りMASK」を10月30日に発売する。
ジーユーは、顧客からの「白だけでなくカラーのついたマスクが欲しい」「ファンデーションがマスクに付くのが恥ずかしい」といった悩みや要望に応えるため、ファッション性と機能性を追求したマスクを開発。トレンドのくすみカラーやチェック柄、リブやプリーツ素材など豊富なデザインバリエーションを取り入れた。ベーシックタイプの「高機能フィルター入りMASK」(2枚入り790円)をはじめ、女性向けに顔なじみの良いカラーバリエーションを揃えた「高機能フィルター入りBEAUTY MASK」(マスク1枚とマスクケース付き990円)、デザイン性を高めた「高機能フィルター入りFASHION MASK」(1枚入り590円/すべて税別)の3型を展開する。
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マスクは、バクテリア飛沫の細菌や花粉などの粒子を99%カットする高機能フィルターを接触冷感機能がある素材「GU DRY」で挟み込むことで滑らかな肌触りで快適なつけ心地を実現。3D立体構造を採用したことで耳への負担を軽減し、BEAUTY MASKとFASHION MASKは女性のフェイスラインがよりシャープに見えるように設計しており小顔効果があるという。洗濯機で洗うことが可能で、20回洗濯しても高機能フィルターは一定の効果が持続する。全てのマスクの裏地にはメイクが付着しても目立ちにくいベージュカラーを採用した。MASKとBEAUTY MASKは5色展開で10月30日から順次販売。FASHION MASKは無地やプリーツ、チェック柄など16色柄を用意し、11月下旬の販売を予定している。
■マスク特設ページ
![](https://fashionsnap-assets.com/asset/format=auto,fit=crop,width=440/article/images/2020/10/gu_mask-018.jpg)
高機能フィルター入りFASHION MASK
Image by: GU
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