「バーバリー(BURBERRY)」が、ゲーム「マインクラフト(MINECRAFT)」とのコラボレーションを発表した。カプセルコレクションの販売に加え、ゲーム内アドベンチャー「Burberry: Freedom to Go Beyond」をマインクラフトマーケットプレイスで配信している。バーバリーがビデオゲームとコラボするのは今回が初となる。
ゲーム内アドベンチャーは、マインクラフトのマップメーカーであるBlockceptionとともにデザインし、バーバリーの本拠地でありグローバル本社があるシティ・オブ・ロンドンを出発点に設定。「馬上の騎士」のキャラクターや、トーマス・バーバリー(Thomas Burberry)のイニシャルを取った「TBモノグラム」を象った迷路、バーバリー アニマルキングダムの多彩な仲間たちなどバーバリーを象徴する要素が登場し、ゲーム内のスキンやキャラクタークリエイターアイテムも提供している。
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カプセルコレクションでは、ゲームの世界観を落とし込んだウォータールートレンチコートやカーコート、ロゴプリントスウェットシャツ、 フーディー、ハット、スカーフなどを展開。デザインとしてピクセル化されたトーマス・バーバリー モノグラムや、ロゴなどをあしらった。公式オンラインストアをはじめ、世界7店舗で販売しており、日本ではバーバリー表参道店で取り扱っている。
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■バーバリー:公式オンラインショップ
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Image by: © Courtesy of Burberry and 2022 Mojang AB. (MINECRAFT and the MINECRAFT logo are trademarks of Microsoft Corporation)
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