ZOZOの傘下企業で「ナインティナインティ(9090)」などを展開するyutoriが、4月14日に初のファッションショーを開催した。会場となったのは、下北沢駅高架下の複合施設「ミカン下北」内で、複数の飲食店が立ち並ぶA街区2階中通路。天井にはyutoriが運営するECサイト「YZ STORE」の「Y」と「Z」のアルファベットの風船を配置した。
今回のショーでは、「YZ STORE」で展開するブランドのうち、若い世代から支持を集める「ナインティナインティ」「ヤンガーソング(Younger Song)」「Wudge Boy」「ボールジーブラザーズ(BALLSY.BROTHERS)」「スチューデントアパシー(Student Apathy)」「HTH」「ゲンザイ(genzai)」「センチメーター(CENTIMETER)」「バッドウェイ(BADWAY)」「My Sugar Babe」「ブレスユー(BLESS Ü)」の全11ブランドの2023年春夏コレクションを発表。各ブランド3ルックずつの計33ルックを披露した。
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モデルは、各ブランドの最新コレクションに、スタッフ私物の小物やシューズを組み合わせたスタイルで登場。棒付きの飴を舐める姿や、ヘッドホンを肩にかけた姿で、若者のリアルなライフスタイルを表現した。
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ショー中盤には、ナインティナインティやセンチメーターのモデルとしてランウェイを歩いた5人組アーティストグループKOMOREBIによるパフォーマンスをゲリラ開催。ラストは、モデルがKOMOREBIのパフォーマンスを楽しむ形で締めくくった。
![ランウェイでライブパフォーマンスを披露する「KOMOREBI」](https://fashionsnap-assets.com/asset/format=auto,width=1088/article/images/2023/04/yutori-23ssshow-20230414-67-1.jpg)
ランウェイでライブパフォーマンスを披露するKOMOREBI
![ランウェイでライブパフォーマンスをする「KOMOREBI」](https://fashionsnap-assets.com/asset/format=auto,width=1088/article/images/2023/04/yutori-23ssshow-20230414-71.jpg)
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初のショーを成功させたyutoriの片石貴展代表は、「自分たちのホームである下北沢で、普段から関わりのあるモデルやスタッフ陣と一緒に作り上げることができたので、yutoriらしさが伝わるショーになったのではないかと思います」と話した。
■YZ STORE
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