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メンズファッションブランド「ジエンド（THE END）」がデビューした。公式オンラインストアで取り扱っている。
ジエンドのデザイナーを務める池崎哲也は、セレクトショップとコレクションブランドでの経験を経て、今年「MODEHAWK creative label」を設立。ジエンドは、同レーベル内のブランドとして新たに立ち上げられた。
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ジエンドでは、ミニマルな表現の中に機能美を持たせ、洋服が主役にするのではなく、着る人全員が主役になるようなスタイルを提案していくという。展開アイテムは、MA-1とライナーを調和させたフライトジャケット（8万8000円）や、ボアとキルティングの2フェイスで着用できるライナージャケット（7万7000円）のほか、レザーブランド「ブラックミーンズ（blackmeans）」に別注したレザージャケット（16万5000円）や「タンタン（TANGTANG）」とコラボレーションしたTシャツ（3型、7700円／いずれも税込）などをラインナップする。
発売とともに公開されたルックとプロモーションビデオ「THE BEGINNING OF THE END」の主演には、BLANKEY JET CITYに所属していた浅井健一の息子である浅井小次郎を起用した。
■THE END：公式サイト
「THE END」 ヴィジュアル
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