![リップを持った平野紫耀](https://fashionsnap-assets.com/asset/format=auto,width=1200/article/images/2024/03/ysl-shohirano-004-badeb813-f97f-41e7-a014-3114dbffb57f.jpg)
イヴ・サンローラン・ボーテ アジア アンバサダー 平野紫耀
IMAGE by: イヴ・サンローラン・ボーテ
「イヴ・サンローラン・ボーテ(Yves Saint Laurent Beauté)」(以下、YSL)のアジア アンバサダー平野紫耀が、仏・パリで行われたグローバルイベントに出席した。3月29日にパワーアップして登場するアイコンリップ「YSL ラブシャイン リップスティック」にフォーカスした、プレイフルでスタイリッシュな空間を堪能。また、YSL グローバル ビューティ ディレクター トム・ペシュー(Tom Pecheux)や、グローバル アンバサダーのデュア・リパ(Dua Lipa)とも初対面を果たした。
今年1月にアジア アンバサダーに就任した平野がYSLのグローバルイベントに参加するのは今回が初めて。就任発表会では、「世界のアンバサダーの方々が、YSLが持つ世界観をどのように表現しているのか、もっと知りたいです」と熱意を見せていた平野。ブランドのDNAとも言えるパリのさまざまなエリアに出現した体験コンテンツを巡り、YSLが誘う美の旅を楽しんだ。
ADVERTISING
「今回でパリは2回目ですが、街並みがやっぱりすごくおしゃれ。そして、街ゆく方々が、素敵なファッションであったり、素敵なメイクであったり、 すごく個性を大事にされてるなというのを感じました。いつか、ちょっと長期間住んでみたいな、という夢の国です」(平野紫耀)
YSL LOVESHINE FACTORY
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パリの中心地マレ地区。感度が高いZ世代が集まり、カルチャー・トレンドの発信地でもあるこのエリアに、「YSL LOVESHINE」を象徴する、艶めくミラーピンクの輝きに包まれたファサードが出現。
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エントランスでゲストを出迎えた、アイコニックな大きなハートのモニュメントの前で、まずはフォトコールに応えた。会場内には、無限に広がるミラーがイマーシブな空間を演出する「インフィニティ ミラー ボックス」が登場。平野は、ロボットによるリップのショーケースや、クレーンゲーム、リップスティックのモチーフを駒に見立てたチェス、ポップでプレイフルなキャンディショップといった遊び心満載のコンテンツの数々を体験した。また、メイクアップ界の巨匠でYSL グローバル ビューティ ディレクターのトム・ペシューとの2ショットも実現した。
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平野紫耀、トム・ペシュー
「全体的にリップのシルバーとピンクのカラーが会場で表現されてますし、 製品についてもすごく楽しく学べました」
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【平野紫耀 使用アイテム】
YSL ラブシャイン リップスティック NO.201
YSL ラブシャイン キャンディグレーズ NO.2
オールージュ ラ ローション
オールージュ ラ クレーム エサンシエル
ピュアショット エアリーライト UV50
アンクル ド ポー ルクッション N30
オールアワーズ コンシーラー MN1、LC5
クチュール ミニ クラッチ 100
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YSL LOVESHINE CLUB
情熱的なパリの夜。デヴィッド・リンチ(David Lynch)がデザインしたことで知られ、パリで最もホットなナイトクラブと名高い「シレンシオ(Le Silencio)」で、一夜限りのアフターパーティ「YSL LOVESHINE CLUB」が開催された。
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シックなブラックと、高揚感を掻き立てるピンクのネオンが彩る空間で、平野はエクスクルーシブなタイトタイムを楽しんだ。ここでは世界的ポップスターのデュア・リパと対面し、貴重な時間を過ごした。
「(デュア・リパさんは)YSLの製品をすごく上品に使われていて、とても勉強になりましたし、刺激を受けました」
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平野紫耀、デュア・リパ
【平野紫耀 使用アイテム】
YSL ラブシャイン リップスティック NO.150
YSL ラブシャイン キャンディグレーズ NO.2
※スキンケア、ベースメイク、アイシャドウは同様
日本から豪華ゲストも来場
平野の他にも、日本から豪華ゲストが来場。山田優、ミチ、emmaも煌びやかなイベントを楽しんだ。
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(左から)ミチ、山田優、emma
新ジェリージュース リップスティック「YSL LOVESHINE LIPSTICK」
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3月29日に新リップシリーズ「YSL ラブシャイン」として登場する「YSL ラブシャイン リップスティック」。パッションフルーツオイルとイチジク果汁エキスからなるフルーツオイルインフォーミュラで、唇に触れた瞬間にとろけ、ピッタリと密着する、「ジェリージュース リップスティック」に仕上げた。フォーミュラの半分以上にツヤ再現成分配合。ジュエリーのような透明感とみずみずしく、フレッシュなツヤのヴェールで唇を包み込む。トム・ペシューによる、最旬の“ラブカラー”20色をラインナップ。モダナイズされたシルバーとシャインピンクのパッケージにも注目だ。パリのイベントでは、平野が一足先に新作リップを体験、その塗り心地に感動した様子。
「本当に発色も良くて、保湿力もすごいです。マンゴーの香りが気に入ってます」
【YSL ラブシャイン リップスティック】
3月29日全国発売:全20色、各税込5940円
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